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DGT Loves… Valentine’s Day

It’s Valentine’s Day and love is in the air at DGT! Every month the expert Demand Generation Team get together to discuss all of our favourite marketing campaigns of the month, what we love about them and why we love them, before sharing the campaigns with our lovely audience – you! And, as it’s the month of love, we thought it was only right to pick our favourite valentine’s campaigns.

Ugly Enough Gets Very Cheeky

Whilst we love all the romance of valentine’s day, we also love it when brands go rogue and do something completely different. Take Ugly Enough for example. Who are they? Well, Ugly Enough specialise in creating the most “rude, crude and hilariously offensive” novelty mugs, perfect for every occasion.

And whilst it’s not a full marketing campaign, we were excited to see what their valentine’s collection was going to look like, and they did not disappoint. For the more NSFW mugs you can head over to uglyenough.co.uk, but here are some of our favourites:

Why we love them? They’re different. Ugly Enough are always testing the boundaries of what can and can’t be said on social. Their posts often make us wince and their mug designs aren’t for the faint hearted but when every other brand comes out with a soppy, love story campaign, Ugly Enough do exactly the opposite, it’s what makes them stand out.

We love when brands take risks, your content and product may not be for everyone and that’s ok, as long as you stay true to your brand you will build up a loyal following and target the exact people you want and need to help your brand grow.

Aldi Joins Tinder

At this point you’re probably thinking this is an Aldi fan blog, and you’re right. If you’ve been reading this blog for a while you’ll know how much we love Aldi marketing. They’re clever and funny, a perfect mix when it comes to getting our attention.

With Valentine’s Day approaching, Aldi decided it was time to join Tinder, try their hand at dating and ultimately find their supermarket soulmate, documenting the process along the way. Check it out for yourself:

Why we love this? Is there much point to the campaign? No, not really. But the one thing Aldi does best is get attention and entertain their audience. By including cheeky references to their court appearances with M&S and touching on the Tinder Swindler (more info below), you find people buying in to the Aldi brand. We’re always on the lookout for what they’re going to do next and that’s really important when building a solid brand.

The Tinder Swindler

Most of us have watched The Tinder Swindler by now, and if you haven’t – where have you been?! The documentary is wild.

Without going in to too much detail (and spoilers), supposed billionaire and son of Lev Leviev – the “King of Diamonds” and owner of LLD Diamonds, Shimon Hayut aka Simon Leviev, wooed women he met on tinder before tricking them into taking out credit cards and loans, maxing them out and eventually turning on them all because he was “in trouble” and his “enemies” were after him. Of course, this was all a lie, and he was swindling the victims out of a lot of money. He was eventually rumbled and declared himself “a homeless king”. For the full story, we recommend watching the documentary but the best thing to come out of it is the quick reactions that we have seen grace our social feeds.

The timing of the documentary being released couldn’t be more perfect with valentine’s day, so it was great to see independent businesses like Banter Cards, Orinoco Print and Pezzign on Etsy coming up with these cheeky v-day designs.

And then of course, Aldi put their two-pence in with this witty social post:

Why do we love this? Well, it demonstrates how responsive marketing teams can be when it comes to jumping on hot topics. The documentary, which has been sitting high on the Netflix charts, has been widely discussed across all platforms, forums and news channels with 1000s of memes found all over social media. Marketing teams need to be agile and “newsjacking” is a great way to gain immediate attraction if done right, as well as staying current.

Let’s Create Campaigns to Fall in Love With

If you’re looking to create marketing campaigns that will make your audience fall in love with your brand, get in touch. At The Demand Generation Team, we have over 27 years of marketing experience and with your knowledge and our skills, we’re confident that we can create something amazing together.


Posted by Xena Graham on Monday 14th February 2022