Practical solutions for real world goals
Campaigns can get a bad rap for being “flash in the pan” but let’s face it we all need them and they should be a key foundation of your marketing activity, constantly feeding Sales with high quality opportunities – the key is how to execute a campaign that not only delivers results today but also strengthens your business to boot.
At The Demand Generation Team we know the successful components of any campaign:
You’d be forgiven for thinking of a campaign as a great piece of creative work or ad, think Coca-Cola’s “Holidays are coming” or Audi’s “Vorsprung durch Tecnik” all memorable and distinctive but in Demand Generation terms – not a campaign.
In fact a campaign in Demand Generation will combine great creative work with specifically targeted audiences, journeys and multi-channel engagements all driven towards and measured against key commercial goals.
To achieve this we use best in class technology, MAP, CRM and Inbound to interlock campaign elements together and ensure that Sales teams are fully engaged with the campaign for maximum impact.
In just a few hours we’ll work with you to get to the heart of your goals and design a campaign that really hits the spot both with your customers and supports you and your business.
Wherever we end up together we will design a bespoke mix of tactics, channels and content that drives growth.
Get in touch today, we’d love to hear from you.