The Demand Generation Team

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The Demand Generation Team

Dedicated to Demand Generation that works

About Us

We have one goal at The Demand Generation Team – help you get maximum value from your Sales and Marketing spend, teams and technology.

As a team we’re focused on Growth, Growth and Growth – its the thing that gets us (and you!) excited. Everything we do at The Demand Generation Team is about you and helping you grow where you need to.

    • Need a Marketing Agency to grow your brand – we’re on it.
    • Need a Marketing Agency to grow your sales – we’re on it.
    • Need a Marketing Agency to grow your web presence – we’re on it…you get the picture!

We believe that all businesses should be able to excel in our ever more digital world and truly take advantage of the digital avenues to sales that are so prevalent – however also we know that it can seem like a maze to untangle the literal thousands of tools, platforms and suppliers that claim to be able to achieve this.

After 17+ years working with businesses like G4S, Huawei and Xerox as well as a host of emerging and small businesses  – founder Helen found herself utterly frustrated with the barriers to good Demand Generation and lack of affordable options for SME’s to tap into effective, revenue building services and decided there had to be a better way.

A Better Way

Using her background within marketing agencies and leading in-house Sales and Marketing teams she created The Demand Generation Team to support businesses looking for growth – working with specialist partners and field experts to provide core services across all areas.

Dedicated to Delivering Best in Class Demand Generation

From buyer journeys to integrated web experience, custom content to killer search ad campaigns we know what it takes to be successful. Dedicated to helping you get every ounce of value from your Sales and Marketing spend, teams and technology, we truly connect the dots, bringing together all areas of Sales and Marketing to help you get maximum performance and value for money.

Demand Generation Your Way

We’re passionate about delivering Demand Generation that truly supports your business and for us that means really understanding what tools, techniques and tactics will have the biggest impact on your goals.

Working closely with you and your Sales and Marketing teams we map your company landscape, analyse your market and scope out your competitors before tailoring a bespoke proposal in partnership with you.

Together we define how best to kick start or accelerate your Demand Generation function to deliver maximum results for your business.

What people say about us

“We’ve worked with Helen for the last 3 years and she’s been instrumental in boosting sales both in the UK and overseas. She transformed our marketing into a sales and revenue focused, high performing team. Designing, building and executing our Marketing strategy for maximum results.

From day one the focus has always been on results – starting with a completely new website which made it much easier for people to find us both in the UK and overseas, Helen identified key target markets for Lead Generation and Sales growth – improving the results for lead generation across all channels. 

As well as setting a new standard for our lead generation results Helen expanded our reach, improved our Brand Image, dramatically improved our Inbound performance, introduced Data Driven measurement, Content Marketing and significantly increased our return on investment across the board. 

You can invest your marketing spend with Helen, safe in the knowledge she will achieve sales results and make you a profit on your investment.

Helen understands how important income and profit are, rather than the normal “fluffy” marketing speak.

She’s an experienced, commercially astute, practical and trusted Marketing expert – she has done excellent things for our business and I’d 100% recommend her to anyone looking to improve either Marketing or Sales results.” 

Andy Foote – Director SevenCapital


“The Suited for Success team really enjoyed our persona workshop session with Helen. It was great to spend time as a team really getting clarity about the client groups we already support also the new clients we want to reach. 
Sadly due to the covid pandemic, many people have lost their jobs. As a charity that supports the unemployed to regain employment, we started to become overwhelmed with the challenge of who we can help while at the same time knowing that we couldn’t help everyone. 
The persona workshop helped us to gain clarity around our client groups, also helping us to understand our clients better ( i.e their personal challenges, issues, and barriers to employment) so we can best support them.
The Personas are also being used to help train our new volunteers and drive our charity’s purpose and mission forward.”
Patricia White – Founder Suited for Success